Identity created for the soon-to-open Whitney Hotel in Beacon Hill. The visual narrative of our character "Mr. Whitney" was created based off of brand strategy research by Monique Gramas that uncovered Henry Melville Whitney as a historic owner of the property at one point in time. An eclectic system of logotypes, illustrated icons and a monogrammed crest pull from the quirky charm and historic elegance of the property's Charles Street and Beacon Hill surroundings.
Identity created for the official hotel of the Kentucky Derby, The Galt House Hotel in Louisville. Nostalgic, vintage inspired color, typography, and patterns bring the property back to it's original glory days as the "it" place to be for the most elite Derby attendees, jockeys, and tourists alike.
I was tasked with a one week brand design challenge - create an identity for each food and beverage outlet at The Grand Hotel Golf Resort and Spa to illustrate the wide range of experiences and options available on property. The group consists of Southern Roots fine dining, 1847 - an upscale cocktail bar, Bayside Grill - casual seafood inspired dining, Jubillee - family friendly poolside dining, and Local Market bakery and cafe.
Identity developed for new residential property, Proto, in Kendall Sq. Logotype, color palette, and signature pattern are inspired by the brand's focus on weaving innovation and technology into modern urban living.
Branding for emerging Boston based event planners, THROW event co. THROW is on a mission to disrupt the bachelorette party industry, be on the lookout for more!
Handwritten logotype created for the Ritz-Carlton, Chicago's new Italian Steakhouse, Torali.
A simple, bold new logotype and icon for procurement agency, GS Associates. Strong shapes and a subtle typographic play on company president Gus Sarff’s initials, this solid identity stands for GS Associates’ unwavering commitment to the highest quality of service.
Recent work from INBOUND16. A set of three designs was created for t-shirts, branded photo opportunities, and snapchat geo tags. Experiential design included concepts and designs for large interactive walls as well as room decor and set design. Presentation design was done for main stage speakers.
Branding for DJour Entertainment, a female run event DJ company. Started by DJ and entrepreneur, Nora Jordan, DJour Entertainment brings class and a little bit of edge to weddings and events throughout New England.
I worked with Nora to create an iconic logo to represent her brand through bold style, simplicity, and overall "girl power".
INBOUND is HubSpot's largest annual event. The purpose of INBOUND is to provide the inspiration, education, and connections attendees need to transform their businesses. Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, attendees learn how the INBOUND experience is truly remarkable. Past keynote speakers include Aziz Ansari, Seth Godin, Marc Maron, and Sophia Amoruso as well as entertainment including Amy Schumer, Janelle Monet, and One Republic. In 2015, INBOUND hosted over 14,000 attendees from across the globe.
Each year, as a member of HubSpot's creative team, it is my responsibility to help plan the look and feel of the overall branding and how it's applied to every part of the event including large and small scale print materials, on screen images and video bumpers, wayfinding signage, and the overall physical experience.
Some of my favorite projects from this past year's event included a print passport that was awarded only to "super fans" who proved their super-ness through social media contests, the attendee booklet that each of our 14,000+ attendees received, as well as lunch tickets attendees used to buy from food trucks each afternoon.
Sticker designs by Tyler Littwin. Photography by Zach Wolf.
My goal for the HubSpot careers page redesign was to show the company's energetic and friendly culture through visual elements with more humanistic qualities. I achieved this through the use of subtle textured backgrounds, organic edges, and moments of simple illustrative accents.
My responsibilities included design of the homepage and blog illustrations for the newly launched, Move On Up Blog.
The full page can be seen here.
Wireframes and art direction by Annette Exner
Each year HubSpot produces a Year in Review magazine to highlight milestones of the past business year. The print magazine as well as a landing page to download the pdf is distributed to press and analysts. It is also used heavily by our recruiters to give potential employees an insight to the most recent company achievements.
At the end of 2014 I worked with my team to create the branding and style guide for the design of the new issue. My responsibilities included the cover design, art direction and design of our "What's in Your Swag?" spread, and design of our office culture spread.
Swag photography by Odette Santos, logo designed in collaboration with Tyler Littwin.
Download the full pdf here.
Web component for HubSpot's 2015 year in review. My role in this project was to collaborate with our print designer and art director to design the main page of the website which highlights the company's milestone's from the past year through playful web interactions.
Grow with HubSpot is a traveling event series that teaches marketers how to use inbound marketing to help their businesses achieve remarkable growth through the use of HubSpot software.
I worked with the Grow with HubSpot team to create branding for the event series. The team wanted to use the standard HubSpot logo to increase brand awareness but add an additional element to represent the theme of growth and forward motion that the event is based around. The use of triangles creates the arrow within the logo as well as a supporting pattern for use on signage, banners, and name badges.
Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours.
At Rue La La I worked with art directors to create type and image compositions each day. These assets were intended to draw the attention of shoppers and entice them to click into the biggest boutique on site that day.